Website-Folly-#2.jpg

Folly Journal

 
 

Folly Journal

 
 
 

Brand
Digital

My Roles
Brand Designer

Founded in Wellington, New Zealand, Folly gives genre-bending and emerging writers a place to experiment with words. It's a literary and arts journal, that skirts the lines between fun & quirky, and serious & esoteric.

This was a lot of fun to work on, being so different from projects that I usually work on, and probably the most maximalist design I've created. Its bold, bright, slightly-clashing colour palette and impactful images contrast with the more toned-down text-only pages.

Folly is available in shops all over the New Zealand, including Unity Books and The Axe.