Lion Consulting
I was recommended to Anna Charlton by a previous client (always flattering), who was setting up a new company, Lion Consulting, who are "Empowering bold strategic and financial decision-making for a climate-resilient future."
She wanted a bold, confident brand, which would stand out amongst the market, which tends towards more visually conservative aesthetics.
We decided that it didn't need to go too literal in using lion-based imagery, and that something more abstract would be more effective. I decided on a powerful palette which referenced the warm tones of a lion, or an African sunset, and which also connected it to the gold of the organisation's parent company.
The monogram version of the logo is simply a stacked 'L' and 'C' in Columa, a bold, condensed sans serif — standing tall, confidently, without unnecessary embellishment.