Little Café Branding
DISCIPLINES: Branding,
Environmental
My Roles: Graphic Designer (Sole), Input on Décor
I designed the branding for Little, a café that was being set up inside a venue called the Little Theatre. The two potential directions that I was asked to look at were Art Deco or floral, the former coming from the style of the building and the latter from the surrounding flowerbeds and gardens.
Through the process, I came up with a design that everyone liked, and which also managed to satisfy both of the potentially-contradictory directions. I chose a warm yellow for the petals of the logo to compliment the chalkboard green and pine timber of the interior design. I designed signage and flags in several places around the outside of the building and the adjoining library, as well as created bookmarks, business cards, loyalty cards and reusable cups.